Social Media Partnerships For Your Event

• Co-branding opportunities: Offer logo exposure on your event website and in onsite printed materials (such as show programs and signage) as a Social Media Partner, while your Partner runs a banner or logo on their website. A high-profile, credible Partner will lend brand equity to your event and raise its profile through their endorsement. You can also give your Partners exposure through your Facebook page, or even by adding their videos to your event’s YouTube playlist.
• Exclusive offers and discounts: Remember, a Partnership will need to provide value to the Partner and to their readers or members. For instance, you could give them an exclusive discount code to offer their communities online.
• Contests and promotions: Provide a free pass to your event for your Partner to give away through a contest on their website or via Twitter. Through a partnership with our client, Visual Studio Live!, they gave away a pass to attend a conference and even chipped in money for travel expenses!
• Social capital: Leverage your Partner’s social networks by asking for tweets, posts on their Facebook page, or through their LinkedIn group (if they have one). Provide them with tweets and trackable links they can use (like a campaign tracking URL to your website shortened through a service like Bitly).
• Email communications: Ask for a mention for your event in your Partner’s next newsletter before the event, or even for a dedicated promotional email sent to their list (where you agree to provide them with the HTML content).
• Coverage: Provide your Partner with a press pass to attend your event and cover it for their blog or publication. This will result in even more exposure both during and after your event!
• Onsite advertising opportunities: If it’s appropriate for your Partner and space is available, offer a small booth space to them so they can get in front of your attendees. Another option may be to provide them space in the press room for their marketing materials.