Blogging Ideas for Your Event or Event Business

Your blog is usually the fulcrum of a good social media marketing strategy. So whether you are marketing an event or your event business, it's important to create a site that is engaging and effective at helping you to build relationships with potential attendees or clients.

Here are 11 tips to help you.

1 - Find Your Niche

It may be weddings or charitable events or eco-friendly promotional products, but find your niche and write your posts for that particular group. You can connect with them by doing searches for key terms on Twitter. Follow these people, and write helpful blog posts with them in mind.

2 - Just Post It

Don't worry about being perfect. The beauty of blogging is that once you have published something, you can still go back, make corrections and update your post. Too many new bloggers sacrifice frequency and volume in an attempt to be perfect. It's better be noticed because you are an active, if imperfect, blogger than it is to have a couple of perfect articles posted that no one knows about.

3 - Comment on Other Blogs

Each time you comment on another blog, you have the opportunity to add a backlink to your blog that will increase your presence in the search engines. Commenting on other blogs helps you build a community of readers who will comment on your blog. AND the search engines favour blogs that get comments. ALSO other bloggers may not be your potential clients, but some of their readers could be, so don't miss this chance for exposure.

4 - Use Twitter & Facebook to Promote Your Blog

Post links to your blog on Facebook, LinkedIn and Twitter. On Twitter, post at least 3 to 4 tweets at different times of the day per blog post. Tweeting at different times will help you reach people who are not on Twitter all the time. If you've been helping to promote other worthy bloggers by tweeting links to their posts, you will probably get some retweets that will help increase your reach.

5 - Use Twitter & Facebook to Promote Other People's Blogs

You can subscribe to your favourite blogs that are particularly useful to your niche by using a Feed Reader like iGoogle or Google reader. I use iGoogle like my own personal newspaper. I check it a few times a day. When I see a useful post that I think my Twitter followers or Facebook friends would appreciate, I post a link to it. Often, the authors of those blogs appreciate the promotion and will return the favour later on.

6 - Put Thought into Your Headlines

Even more important than your actual content may be your ability to craft a headline or tweet that will compel your readers to click on that link. For the best examples, look at newspaper headlines.

7 - If Not a Thought Leader, Be a Questioner

You may have a wealth of knowledge about your topic to share with your readers. But you don't have to be a thought leader. You can be a reporter and dig for information that your readers would find interesting. A great side benefit to engaging on Twitter is that you meet people who have expertise that can be useful to your readers. You can ask them to guest blog for you, or just email them a few questions. Their answers can make an excellent interview post for your blog.

8 - Post on a Regular Basis

Once you start to post on your blog, commit to posting at least once per week. It's very difficult to build a following if you are posting less often. Remember, you are creating a space for your potential clients or attendees to browse, comment and just generally hang out. No one wants to hang out in a ghost town.


9 - Respond to All Comments

You are on social media to build your brand by building individual relationships. This means that ANYTIME someone mentions you or goes to the trouble of posting a comment on your blog, you need to respond. Comments are wonderful opportunities to build relationships with people who may help promote you or your event by becoming your brand ambassadors. Don't waste them.

10 - Copy Edit for Spelling, Grammar

While your goal should not be a perfect blog, pay attention to your spelling and grammar. Bad grammar and misspelled words only serve to make you look unprofessional, the last thing you want to convey on your event or event business blog.

11 - Write Articles That Can Be Easily Scanned

Blog readers are scanners, so write with them in mind. Keep your paragraphs under five sentences. Don't be afraid of one-sentence paragraphs. Use pictures and sub headings. You can even break things up by highlighting a quote in large font.