How to Increase Technology Adoption at Events

1. Show Attendees the WIIFM (what's in it for me)

Most events are packed with activities. If you are going to ask attendees to use (or try) a new technology tool, be sure that they (A) know about it and (B) understand how they will benefit from it. Otherwise, with so much going on, they may overlook the new tool

2. Show Attendees How To Use the Tech Tools

Attendees start from different points on the technology learning curve. Some will arrive as power-tweeters, while others will still be struggling with email. Also, they have different learning styles. If you want attendees to use the tools, you need to provide various forms of support. Below are suggestions:

> Attendees receive a small instruction card with some of the "how to" basics at registration

> A short 5 minute "how to" presentation at the beginning of the event

> Provide personalized demonstrations of the tools (for those that want it)

> Provide a help desk where attendees can get personalized demonstrations and answers to individual questions

> Provide Just-in-Time instructions as required. This was very effective for voting, speaker Q&A or other tools that were not used in every session

3. Keep the Tech Tools Simple

Since events are so short, you only have a few minutes to teach attendees how to use your tech tools and help them become proficient at it. The easier it is for attendees to learn how to use the tools on site – the more they will use it.  When considering different options – look for simple, easy to use interfaces

4. Consider How Attendees will Participate

Not all attendees will use the technology equally – even after they know how to use the tools. That's ok. We don't all like to do the same things. You can increase your chances of success by learning about your attendee's social media engagement preferences. Do they like to create content, critique it, etc?