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What is Social Media and why important
Social media is an umbrella term which defines the activities that integrate technology, social interaction and the construction of words, pictures, videos, and audio (Wikipedia)
More simply it just describes the millions of conversations people are having with each other on-line across the world 24/7
REASON 1
- Social media is now the number one online activity beating porn and personal email to the top spot. (Nielsen Wire)
REASON 2
- 2/3 of the global internet population visit social networks (Nielsen, Global Faces & Networked Places)
REASON 3
- Time spent on social networks is growing at 3x the overall internet rate, accounting for 10% of all internet time. (Nielsen, Global Faces & Networked Places)
REASON 4
- Online including social media has become the most influential source in helping consumers make purchasing decisions. (Weber Shandwick Inline Research)
REASON 5
- Millions of people are creating their own content for the social web. Your competitors are already there. Your customers have been there for a long time. If your business isn't putting itself out there, it ought to be. (Business Week)
REASON 6
- The next 3 billion consumers will access the internet from a mobile device. People will update anytime, anywhere. Imagine what that means for bad customer experiences! (Wired Magazine UK) This is called the super-fresh web. The 'super-fresh' web will force brands to engage with its customers
REASON 7
- Facebook is now the operating system of the social web. It has won the social networking war. If Facebook were a country it would be bigger than the USA and 3rd largest in the World. Facebook added 200 million users in less than a year. Facebook adds half a million users every day. On target for half billion users by December 2010 5 billion: The number of minutes spent on Facebook each day 1 billion: The amount of content (web links, news stories, blog posts, notes, photos, etc.) shared each week on Facebook. Additional note: 350+ million Facebook users as of January 2010 out of which 50% log on everyday. (Facebook)
REASON 8
- Twitter believes it will have 1 billion users by 2012. If this happens it will become the pulse of the planet (Twitter)
REASON 9
- One way marketing has had its day! Not "campaigns". Start thinking "conversations". Listening first, selling second
REASON 10
- In almost all cases social media is free. All it will cost you is time.
