Ways Twitter Can Help Market An Event

Here are my five ways:

1. Post updates about your event website/online registration
When you set up a Twitter account for your event, make sure to enter your event website into the URL section. Your website will be visible on your profile at all times. Keep your followers updated about changes, for example when you have added your event agenda to your website, or when the dates and times of tasks are due. Include relevant links (event website or online registration page) every time, so your followers can easily read and find such information

2. Offer special deals
A good way to create noise and buzz about your event

3. Ask for feedback and ideas from followers
Delegates appreciate knowing they have contributed to an event so they get the most benefit from paying to attend. Twitter is a great way to do this. You can also poll for answers to get feedback to help shape content

4. Post real content that is significant
Twitter provides ongoing information and it needs to be interesting and relevant for people to engage and be inspired. This will create discussion between you and your delegates who will look forward to your updates

5. Monitor your event using Twitter
Creating the buzz will invoke readership and responses by your followers. Twitter is about sharing and creating discussion, so make sure you keep track of what's being said about your event and join in the conversation. It can be as simple as answering a question about a logisitc change such as letting users know about a workshop time change

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