Benefits of Surveys to ROI

Surveys can measure and monitor the success of an event by gauging expectations, understanding participant reaction during the event and measuring the effectiveness of your message after the event is over

Before the Event
Enable specific speaker content
Measure ROI
Encourage delegate suggestions

During the Event
Engage delegates
create interest

After the Event
Gain delegate knowledge
Information for improvement
information for ROI

Why Survey?

 Events become more successful in terms of content and attendance

 Helps understand the delegates needs and expectations

 Understand why a delegate did not attend eg. venue choices, travel issues, event date and time

 Discover how delegates heard about an event, whether it was through an invitation, media, word of mouth. Use this information when creating future advertisement and promotion strategies

 Encourage participation and keep delegates involved and interested during the event

 Gather informaton on the event itself, industry, or delegate interests

 Creates dialogue between individuals, especially if your survey results were surprising or controversial

 Create interest for an upcoming event

 Corporate sponsors will pay for leads and data gained from surveys

 Assess an event's strengths and weaknesses via post-event surveys

 Find out delegate`s likes and dislikes so you can plan for future content and quality

 Valuable marketing data provides knowledge on industry and customers

Conclusion

Surveys encourage participation and provide valuable feedback. Online surveys provide quick and easily ways of determining strengths and weaknesses of an event, both planning and execution. This helps ensure the success of an event

About REGIS Software: REGIS web based event management system is the leading European software solution for meeting and event organisers to manage their events - Email: regis@missioneventsoftware.eu
http://event-master.com/