Google Analytics for your Event

• See where your audience is located  You will see these results using the Google Analytics' map overlay. If your audience is widely distributed geographically, and as a result, some of the invited guests will need to travel to your event, I would recommend promoting your events in advance by an additional few weeks.

• Google Analytics provides you with a metric called Bounce Rates. Bounce rates help you determine the percentage of people who come to your site but never click through to the next step. You can think of this metric as a measure of visitor quality. If an event using Google Analytics has a bounce rate of 70%. This means that 70% of all traffic would visit a homepage, but would never take the next step to register. To solve this you can add a “Register Now” button to the top and bottom of my event homepage. This can give your audience an obvious visual clue about the next steps to take, increasing registrations and decreasing bounce rates.

• Google Analytics also provides you with a metric called Referring Sites. If people are reaching your event site directly from your website, or via your email newsletter, Facebook, Twitter, or somewhere else, this metric will provide you with those details.